Hi, I’m Juan Pablo
Designer. Dreamer. Solver. Enthusiast.
We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.
Work experience
2020 — nowOverview
What I do
Product design end to end: research, UX flows, UI, prototyping, and the design system that holds it all together. Six years of it, across a bank, a global publisher and platform-scale software.
Design is not just about the way things look, it’s about how you solve a problem and satisfy the needs of both the business and the users.
Proven at scale
I designed the system behind the mobile app of the second biggest bank of Colombia: an iF Design Award winner, 200+ features, more than 3 million users.
Since then, one component set for 10+ Dow Jones brands, and Google Chrome’s design system across Desktop, Android and iOS.
Designing with AI
I use Claude Code every day, in client work and my own. It lets me prototype in real code instead of static screens, so an idea can be tried as working software.
I’ve built two websites, an iOS app and a book with it, this site included. AI is part of how I work, not a line on a slide.
Education & certifications
Main study
Bachelor’s in Industrial DesignDesign courses
Complementary courses
Skills & tools